Our First Target: Metro Atlanta, Georgia
Partner with GROOMSMEN to be the future of haircuts and personal grooming
Atlanta, Georgia you are GROOMSMEN’s first target market. In addition, GROOMSMEN’s total target market is American cities with the worse traffic, that house a population of dense Class A office complexes and property management companies that rent pricey corporate office space to companies and people that desire workspace for their employees to work in on a daily base and top Fortune 500 & 100 Companies with a campus of employees. These people are busy professionals with demanding schedules that don’t have the time to drives, sit in traffic, and wait in line at your typical brick and mortar chain salon or barbershop.
Atlanta is not only Georgia’s state capital but its largest city (estimated population of 472,522 in 2016) and the cultural economic center of the Atlanta metropolitan area, the United States’ ninth-largest metropolitan area, which saw the country’s fourth-largest annual population increase in 2014-2015 of over 90,000 residents to 5,710,795. (Atlanta Journal-Constitution)
Metro Atlanta, where choked roads are a bigger nuisance than kudzu, traveling to and from work may be painful, especially for those who use the already overburdened Ga. 400 and I-75. Also, Metro Atlanta and like other major metropolitan areas houses some of the world’s largest corporate office buildings; these buildings are all over the place—you can’t miss them. According to the US Census Survey, “Atlanta, Georgia, drivers face some of the toughest commutes in the country, with metro Atlanta having the worst commute. Nationally, Georgia ranks ninth on a list of longest commutes.”
A list of Metro Atlanta’s bad traffic, by the numbers, is listed as follows:
- Average commute time in 2014: 34 minutes, up 13.3 percent from 2010
- Total hours lost in congestion in 2011: 142 million
- Value of lost productivity in 2011: $3.73 billion
- Extra fuel used in congestion in 2011: 63.5 million gallons, up 145 percent in a decade
- Teleworkers in 2014: 675,000, up 61 percent from 2010
Sources: Texas Transportation Institute, U.S. Department of Transportation, Federal Highway Administration, Regional Commuter Survey, Brookings Institution.
Annual hours of delay per commuter:
- Atlanta — 51
- Charlotte — 40
- Chicago — 51
- Dallas — 45
- Los Angeles — 61
- New York — 59
Source: Texas Transportation Institute
Annual congestion cost per commuter:
- Atlanta — $1,120
- Charlotte — $898
- Chicago — $1,153
- Dallas — $957
- Los Angeles — $1,300
- New York — $1,281
Source: Texas Transportation Institute
GROOMSMEN provides a solution to the traffic problem in Metro Atlanta and other areas by reducing annual hours of delay per commuter and annual congestion cost per commuter.
GROOMSMEN’s reduction of annual hours of delay per commuter is listed as follows:
- Atlanta — 46
- Charlotte — 35
- Chicago — 46
- Dallas — 40
- Los Angeles — 56
- New York — 51
GROOMSMEN’s reduction of annual congestion cost per commuter is listed as follows:
- Atlanta — $740
- Charlotte — $518
- Chicago — $773
- Dallas — $577
- Los Angeles — $920
- New York — $901
Note: If on average a person gets 10 haircuts per year at $38.00, their annual congestion cost per commuter would reduce by $380.00.
Dealing with heavy traffic does not just make people late for work or dinner; several studies show that living with constant traffic congestion also has negative consequences for their health.
These consequences are listed as follows:
- Stress—According to a CNN report, a 2012 study by Washington University in St. Louis noted that “being exposed to the daily hassles of traffic can lead to higher chronic stress.” One of the stress triggers while driving during a traffic jam is impatience—having to wait for the traffic to move and dealing with the mistakes of other motorists on the road.
“Impatience, if you don’t handle it at the beginning, tends to turn into resentment and anger,” said University of Hawaii psychology professor Leon James, who coauthored Road Rage and Aggressive Driving: Steering Clear of Highway Warfare. Stress, according to psychiatrist Emily Deans of Psychology Today, is a “killer disease” that makes people vulnerable to other diseases and even depression.
- Air pollution—Aside from stress, commuters are also exposed to pollutants that can affect their lungs. In fact, the World Health Organization (WHO) said that air pollution is to blame for 3.2 million preventable deaths worldwide every year. The National Emissions Inventory in 2012 said that 71 percent of air pollution in the country comes from vehicles on the road. This number is even higher in the National Capital Region (NCR): for example, in Atlanta, 85 percent of air pollution comes from vehicles. Aside from chronic lung diseases, research by UC Irvine MD/PhD student Sharine Wittkopp and her peers found that air pollution can elevate blood pressure, which in turn inflames the arteries, increasing the risk of heart attack and stroke. “Blood pressure went up with increased traffic pollutants, and EKG (electrocardiogram) changes showed decreased blood flow to the heart,” Wittkopp said.
- Fatigue—Commuters often suffer sleep deprivation, especially if they have to get up early to avoid morning rush hour and get to work on time. A recent Telegraph article pointed out that a week with less than six hours of sleep each night can lead to 711 changes in how genes work. Sleep deprivation can also affect performance, attention, and long-term memory. Moreover, lack of sleep can cause anxiety, exhaustion, frustration, impulsive behavior, lower immunity, and some mental health problems. It also encourages drug and alcohol use. — BM, GMA News
In addition to wasting time and money, the huge traffic problem in Metro Atlanta and other major metropolitan areas creates more stress and health problems. GROOMSMEN helps to reduce stress, exposure to air pollution, and fatigue by reducing the amount of time people spend sitting in traffic. Psychographic information suggests that people would take advantage of getting a haircut before work, during work, and/or after work. Why? Because in Metro Atlanta, and everywhere else in the world, time and health are commodities—and valuable and expensive ones. Instead of being frustrated overwhelmed, and unhealthy because of traffic jams, overbooked professionals could sit in a GROOMSMEN salon or barber chair and take advantage of the time savings while improving their health. Our services are offered before, during, and after work hours, an advantage to property managers and their customers because these professionals do not have to leave the building. GROOMSMEN creates time, provides convenience, and performs first-class services. Hence, the traffic problem, air pollution, and people’s health consequences in Metro Atlanta and other potential expansion areas, combined with the plethora of corporate office buildings in such areas, create the perfect opportunity for GROOMSMEN.
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